Lila’lli is a new UK makeup brand which is being launched today! Its the brainchild of cosmetic scientist Amina Ajayi who has been working on developing the brand and products for over 2 years. The range contains products that are multi-use and said to be highly pigmented.
I was lucky enough to be sent some of the products to road test them. Here are my thoughts on the products I have been trying!
Pigment Infusion – £12
These are blushes but can also be used as eye shadows. The compacts are really dinky, more like eye shadow size than a regular blusher size. Both of the ones I have been sent are matte and fairly pigmented. They have a little mirror in the lid which is a nice touch.
I have only used these as blushes and I have to say that they are a little chalky and a bit hard to blend. You have to really get stuck in with a good brush to make them work, which is a bit of shame really as I love both of the colours.
Having said that they do wear quite well on the skin and last for around 6-7 hours, getting you most of your way through work.
Line.Define.Fill – £10
I was sent two of these liners. Again they are multi-use so you can use them on your lips and eyes. You dont need to sharpen these – they twist up from the bottom. Upon swatching them I found them to have medium pigmentation. The red one is nice as a lip liner, it applies quite well and doesn’t drag. The pink one is also nice.
The green one was a bit disappointing – I used it on my lash line and it was hard to apply, dragging on the eye and even then gave a mediocre performance. To get the colour to be intense you have to apply 2-3 layers. Once its on it wears quite well – it lasted me about 8-9 hours and it doesn’t smudge and only faded slightly. I also used this on my waterline but it didn’t apply well at all.
If you are looking for a lip liner then these apply and perform well but I think as liners they are not worth the £10.
Eyelashes – £8
I was sent two of these and they come in good quality cases like the MAC eyelashes which I think is great. These are not the lightest lashes I have used but they are certainly not the heaviest. They are pretty good quality and if used with good quality glue then I think these are well worth the £8.
Lip Collision – £16
These are my favourite of the collection and I love the concept of these. They are double ended with a lipstick at one end and a gloss at the other end. I think these are fab for taking on holiday or using on the go.
The lipstick is VERY pigmented and quite creamy, a lovely formula that doesn’t dry out my lips. I got a good 4 hours of wear on the lips, with the lipstick alone. The gloss is rather pigmented too and not sticky – again a nice formula. There is no shimmer in the either the lipsticks or the glosses. With the gloss alone I got about 2 hours wear, about average for a lipgloss I guess. I also like that you can see the shades through the packaging so its easy to grab the one you want.
All in all, I like the concept of the brand and the packaging. I do think most of the products are a bit overpriced and for that reason they do not compete well with other products on the market. At their full price I am not sure who they are competing with and compare themselves too – they are expensive for “drugstore” – but not quite as high as “high end”, the brands prices lay somewhere in the middle and I fear they will struggle, esp since its online only and we all know how important swatching is when it comes to buying makeup. Having said that they are being launched today with introductory prices and so that might end up being an incentive for ladies (and gents) to buy.
Finally I was quite disappointed to note that the products contain parabens and the liners contain mineral oil. Personally I try and avoid these, but that is just personal choice.
I admire Amina for producing the products in a fiercely competitive market and I wish her all the best and every success. I am interested to see how the brand is received once its launched!
Let me know what you think of these – do you think you will buy something and give it a try?
Thanks for reading!
P.S – this post contains PR samples, however my reviews are always honest and my thoughts are my own You can trust me on that, but you cant trust me not to steal your blusher if I like it!
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