Astalift are an Japanese brand, well known for their good quality anti-aging skincare. Astalift is a trademark of FujiFilm and they work together to come up with some innovative products. They have now dipped their toe into Makeup with their first ever foundation. You can read more about the brand here.
The Astalift Light Analysing Moisture Foundation was launched this week and comes in 6 shades. The Foundation is £29 for 30ml.
The science behind the foundation uses light reflection and absorption technology, collagen and their patented Astaxanthin formula which is an anti-oxidant which provides UV protection (SPF 25). This foundation harnesses the award winning Astalift skincare with a makeup product.
The foundation comes in a nice tube with pump, which I love, however its opaque so you can’t actually tell how much is left in it, which I personally don’t like.
Its got great coverage so the smallest dab of this will be enough and a little goes a long way. If you want lighter coverage you can always mix this with your primer or moisturiser. It is definitely a medium to heavy coverage foundation.
This applies well and its easy to blend. It doesn’t transfer and it did not make me break out – which is always a worry when trying a new foundation. The wear of this foundation is awesome. It is long lasting – something I really look for in a foundation. It lasts a good 11-12 hours on me with no primer.
I was skeptical about the technology in this foundation, but I have to say, it is really good and does make the skin look luminous and glowing (cheesy, I know). This has the ability to make skin look really healthy and radiant but its not at all heavy or mask like, despite its really good coverage. A winner.
What I will say is that despite the name of it I didn’t find this foundation to be particularly moisturising, so if you have dry skin you may not find an added benefit when using this.
Where this foundation is lacking is in its small range of shades. My medium toned olive was matched to the darkest shade in the range (though they had run out and fave me the next darkest shade which is Sand, shown below) – needless to say I have never before been the darkest shade in any foundation! If you are darker than a MAC NC35 you will probably not be able to use this foundation.
I appreciate this brand originates in Japan and most ladies out there are not dark but at the moment Asian and Black skinned ladies have no hope of finding a match but I do hope lots more shades will be added to this line very soon. Selling any foundation in the UK to the mass market means a broad range of shades are needed.
Here are the ingredients:
Other than that I like this a lot and it compares very nicely to other high end foundations from the likes of Nars, Estee Lauder, Chanel and Lancome, but has the added benefit of some interesting technology and skincare.
You can find out more and see the other Astalift products here.
Thanks for reading!
P.S – this post contains a PR sample, however my reviews are always honest and my thoughts are my own You can trust me on that, but you cant trust me not to steal your blusher if I like it!
Leave a comment